How to create an effective advert

To create an effective advert you will need to include:

• job title - use a title that reflects the role accurately and is searchable and avoid internal jargon or abbreviations.

• contract-type

• salary

• hours

• eye-catching first sentence for the overview with compelling summary of the role and its impact.

• detail about your school, why it’s a great school to work in, and any unique selling points

• summary of the role, what will their average day look like, what makes the role or school exciting.

• describe what personal qualities will enable them to excel in this role, focus on key duties and outcomes, not exhaustive task lists.

• how to apply and contact details, include closing date and interview timeline

• provide safeguarding statement

• keep it professional but friendly, use inclusive language and avoid bias

Write the advert in the simplest way possible, using plain English. For example, ‘ask’ rather than enquire, include a job description and person specification as an attachment.